We began initially by defining the Ash Hand Racing brand, designing logos, distinguishing his colour scheme and collating a brand guidelines document for ease of access to his brand.
Our initial goal was to ensure Ash’s brand was recognisable, stood out from the crowd but still remained identifiable as a Motorsport brand. We designed the final AHR logo, creating it in a variety of colours and styles before deciding on the Union Jack style logo as the general style.
Once the initial logo and branding had been designed, we moved on to creating mock-ups and branded designs for print media in the future. This included letterheads, brochures and mock-ups for proposals, PDFs and images for sponsors.