So you have a stunning new website … but how do you promote it?
A new site is worth celebrating, but the trick is to know when and where to shout about it. By informing your members of the right updates at the right time you can control exactly how your process is managed. Keep in mind that website promotion overall is a long haul and will require major effort on your teams part. There is no magic trick to bring new visitors to your site and you have to put in the effort to see results.
So here are the five optimum stages in your new websites development. And how you should be utilising each one.
2 Months Before Launch
It is never too early to start promoting your upcoming website. Two months before your official launch is the perfect time to inform your audiences that a new site is coming! This is a great time to begin to build up a hype surrounding your launch via social media and email blasts. Hint at features and how exactly your new site will help them.
Now is also a great time to begin heightening your social media reach and making the most out of your platforms. You should nail down your strategy and begin posting frequently on all platforms and utilising all of their features. This will enable you to remain at the forefront of your audience’s mind.
1 Month Before Launch
It’s time to announce the official launch day of your new website on your social media platforms and to your email subscribers! This gives your loyal audience a sneak peak into what is coming in the near future and is also a great way to build your email list.
Add a countdown on your new site’s “coming soon” page and allow visitors to sign up with their email to receive updates. This would also be the perfect time to offer a freebie or download in order to build your list. The bigger your email list, the more people that will directly receive a link to your new site and take the time to check it out!
2 Weeks Before Launch
As much as we don’t like to admit that something may go wrong with a launch – it is entirely possible. Now is the time to set plans in place for the worst case scenario. Ensure your entire team is in the loop. By having a support system ready for launch day you are ready to face whatever technical errors are thrown your way.
At this point, you may also wish to begin running paid ads to promote your social networks and any other areas your new site will be promoted. Focus on attracting your ideal clients and target audience to curate a powerful online audience.
Congratulations, you have officially launched a new website! But for today, you need to take a step back from shouting about it (as much as we know you would love to). Spend the day testing your new website and smoothing out any kinks – make sure to test that every aspect is fully optimised and responsive, including ensuring all plugins and analytics tools are working perfectly.
You want your users to have the best experience when you finally send them that long awaited link!
1 Week Post Launch
It is time to announce the new successful launch of your new website on social media and finally time to press send on that promotional email blast! Use this time to be open and answer any queries surrounding the new site – this is also the perfect time to share any and all early positive feedback you have received.
A website creates the potential for a long-term relationship with your audience, one that works for them and your business and building it is just the beginning. All the effort put into setting it up will go to waste if nobody sees it. It may seem like a lot of work at first, but they will be worth it as time goes on!