Tyrone International
Project Details
Manufacturing
Branding & Lead Gen
- Differentiating the brand
- Activate awareness
- Lead generation (ABM)
A truly unique opportunity to positively disrupt a legacy industry. Tyrone International (TI) an early stage, high growth business has been busy behind the scenes building a future-proofed organisation with cutting edge machinery and service models that are going to revolutionise the wash plant and water treatment industry. TI are now in the position to Go To Market, but how?
With a muted brand, very limited awareness, undefined messaging, limited value proposition, content, sales collateral We Are Go were introduced (via a happy client) at the perfect time to launch TI into hypergrowth.
Our Approach
As a full service digital agency, We Are Go identified the need to go back to basics. Following an intensive client ‘discovery’ session, we ran a deep dive to validate market and customer insights. Collaborating across creative, editorial and engagement teams we generated the critical brand, content and engagement strategies required to align and fulfil TI lofty growth objectives.
Powerful Brand
Unique and disruptive brand messaging & style guide designed to inspire, educate and convert interest into opportunity
Sustainable Brand Awareness
Always on inbound marketing program fuelled by thought leadership content and aligned to key marketing channels and ROI KPI's
High Value Account Wins
Account Based Marketing (ABM) campaign. Targeted, personalised engagement strategy to build relationships and convert high value partnership opportunities with multichannel events
"Working with the team at We Are Go has been a great experience, their quick understanding of the industry, creativity and data driven approach has been eye opening and refreshing. Simply put they remove the subjectivity from our initiatives with clear justified direction and support us at every level. They are essentially an extension on our team, which I love"
