Crown Waste Management david@wearego.agency 11/11/2021
Sustainable brand messaging & lead generation

Crown Waste Management

CrownWasteManagement
Project Details
INDUSTRY

Waste Mgnt & Recycling

SERVICES

Web, Content & Lead Gen 

KPI's
  • Differentiate the brand
  • Vol domestic bookings 
  • Vol commercial contracts
The Brief

Over the course of 20 years of organic growth, Crown Waste Management (CWM) had transitioned from a local skip hire firm to becoming a leading waste management solutions provider with a diverse array of services spanning recycling centre, plant hire and quarry aggregate materials. As the firm expanded and diversified the brand, messaging collateral and comms however did not.

To align to current times, the needs of their target audiences and to help them achieve aggressive sales targets CWM required a brand & website refresh, effective sales collateral, and a creative, engaging content & lead generation strategy to fuel both domestic and commercial lines of business sales funnels.

% INCREASE TRAFFIC
% INCREASE ONLINE ENQUIRIES
% TOTAL SALES ENQUIRIES

Our Approach

As a trusted partner we reshaped the brand, messaging and campaigns to represent both company, market and customer needs. We activated high performing demand generation programs for both domestic and commercial lines of business leveraging thought leadership content, Account Based Marketing (ABM) techniques, PR paid social and search whilst implementing sustainable processes to seamlessly integrate with Crowns existing teams and processes.

The Results
Modern & Relevant Brand

Effectively communicating the brand values, market needs and CWM solutions (on and offline)

Sustainable Lead Generation

Optimised high performing lead generation via paid search & social

Automating Change

Leveraging technology to streamline lead generation, order fulfilment and customer communications

As with most established firms, we can be guilty of some resistance to change, and have had our fingers burnt before, however the team at We Are Go were fantastic partners guiding us through every step. It’s hard to argue against results and through their creativity, hard work and attention to detail that’s exactly what is continuing to be delivered! On time, on budget and amazing results.

Kash - MD
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