Comparison against previous website 6 months after launch

Website
KPI's

+ 0 %
Organic Website Traffic
+ 0
Online Enquiries Per Month
- 0 %
Reduction in Bounce Rate

The Challenge

JWS Coatings UK are a specialist spray coatings company based in Nuneaton, providing domestic and commercial spray coating services including UPVC windows, doors and much more, across the midlands. James from JWS approached us with the issue of a website that wasn’t receiving any traffic, hosted a huge bounce-rate and had a conversion rate of zero. 

 

They required a new user-friendly website that featured an engaging colour configuration tool, allowing users to experiment with different window and door colour combinations, seeing how their windows and doors could actually look.

"

"I personally spoke with James and his team on a daily basis throughout the whole website build, which meant I was always up to date and upon launch we were provided with ‘tutorial’ videos which they recorded for us to keep and have meant that training has been easy for our website manager"

James Stockdale – Founder
JWS Coatings UK

"

Our Game Plan

Our first step was the initial meeting with James and his team to establish the website goals (increase traffic, improve the user-experience and generate qualified enquiries). Next, our team produced and reviewed reports of the old website and of market leading competitors, to gather ideas and develop the initial SEO strategy. Our team then produced the initial site-map, wireframes with detailed content hierarchies and sketched the colour configuration tool concept.

 

Once agreed and signed-off by the client we developed and tested the new website. Delivering a user-friendly website that features an engaging colour configuration tool, allowing users to experiment with different window and door colour combinations, seeing how their windows and doors could actually look. The website also features a convenient, three-step enquiry form, allowing users to submit qualified enquiries with ease.

Finally we moved onto testing and CMS training before launch, getting James and his team up to speed with his website dashboard and how to make updates when required, helping reduce the ongoing maintenance budget and allowing them to make updates with ease.

The Win On Investment

Since the launch of their new website, JWS Coatings UK have enjoyed a huge increase in website traffic and enquiries. The colour configuration tool continues to be a hit! We’ve continued to receive positive feedback on how it’s helping take the stress out of the whole process, allowing customers to visualise their windows and doors in their chosen colour combination – leading to a staggering increase in enquiries!

 

Combined with a solid ongoing SEO and content strategy we’re looking forward to big results with JWS moving forward!

Contact our team today for your free digital consultation.

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