After an initial kick off to identify their values and understand the principles driving the business, we worked with the NRT team to map out their new digital brand experience. With a clear site objective – generate leads – agreed, we designed and developed a site that not only captured their company ethos and family personality, but also allowed them to portray their expanding range in a clear, concise way. We worked with the team to create and place clear calls to action across the site to direct the user journey and capture key information for the sales team to follow up. With a new site, the NRT team was prepared to take on the next chapter of their family’s legacy.