Trident Security Group is an industry-leading professional security provider based in Birmingham supporting clients throughout the Midlands. With an outdated and “one dimensional” site, Trident felt they weren’t getting across the true size of the operation which was a challenge in both attracting larger clients and recruiting great talent. They needed to improve their online image to ensure they were demonstrating the true value they delivered.
Once we scoped out the breadth of their offering and core site objectives, our team worked closely with the Trident team to ensure their new site improved their image and optimised sales performance.
Trident utilised the opportunity to polish their brand identity, refining their overall style and aligning the look and feel across different assets and services. The refreshed design and restructured UX completely elevated their digital experience and provided the team a great tool to confidently recommend new and existing customers to.
The launch of the new website was a huge uplift to the Trident brand image. The greatest outcome was the win of a tender for a new large contract, with the client citing the website as a key tool in positioning the Trident team the right way.
Overall, they’ve experienced increased lead generation and job enquiries, providing great value to the HR and Sales teams.