Social Media is an ever evolving industry, with each year there are new emerging trends that change the way we interact with our audience.
The overarching theme for 2020 seems to be a complete restructure of what success looks like for brands on Social Media.
Engaging with your audience seems to be the sole focus of 2020, moving away from the standard sales pitches and towards creating a face for your brand.
Instagram have recently tested the removal of likes on some of their accounts. What does that mean for Instagram accounts?
With the removal of likes, the focus on mindlessly double tapping posts as you scroll will begin to fade, and inciting actual engagement from your audience will be imperative to success on Instagram.
Social Listening: driving conversation, discussing topics etc. will be more important as me move in to 2020. Even if likes aren’t removed completely, if you are focusing your success on it, it may be time to begin the switch to an engagement rate focused measurement.
Social Media has always given the ability for like-minded people to share a space. This only increases as the various channels expand and improve on those features.
You may have seen success from various brands interacting with their customers a lot more. Wendy’s, the American fast food chain, has been in the news multiple times for it. They’re not the only one, in fact an array of brands with a younger target audience have gone with the more tongue in cheek approach to their marketing.
This is a great way to improve your engagement rate, piggybacking off our previous point, and it’s imperative to perfect your brand voice to get ahead of the competition in 2020.
Which brings us on to our next point…
With Facebook’s ever evolving advertising platform and the increasing comfort of people social shopping, it’s becoming easier and easier to advertise to people via Social Media.
Facebook also recently released a new advertising platform that allows adverts to be dynamic and change depending on who is viewing them.
So what does that mean for your brand? A change in call-to-action altered dependant on the audience is a perfect way to increase lead generation. Some people respond to price, some people respond to free shipping whilst others may just respond to a video – the new way Facebook is allowing you to advertise is perfect for ensuring your ads go further.
With the potential removal of likes on Instagram and a focus on more closely knit communities that we’ve mentioned above, we may also see a switch in influencer marketing.
This doesn’t mean you should stop using influencers, but should ensure that the influencers you are using share a similar industry and brand voice for you.
Micro Influencers (those with only a few thousand followers) have a much more engaging community that they’re more familiar with, and thus product and service recommendations from these carry more weight with their audience.
Since the conception, Stories now seem to be on any platform that allows you to share images. Stories are a great way to interact with your audience, and they’re showing no signs of slowing down in 2020.
You’ve most likely seen the effect that Instagram stories have, but did you know Facebook stories also get an engagement rate of almost 500 million a day?
If you’re not taking advantage of story posts, there’s no better time to start than the present. A quick snap of something you’re getting up to, a new product, or a team-building exercise is perfect to engage with your audience.
YouTube is the second most active Social site on the internet, after Facebook, and is a perfect place to display video content – whether you’re sharing it to your other channels, or just want a platform to display it all.
IGTV, Facebook, YouTube and even Twitter all have the ability to allow you to share video content, so why aren’t you? A quick Google search will show you that video content has been integral to Marketing for years now, and with more and more platforms allowing ease of sharing – your brand needs to use it.
Don’t forget about the most important person in your marketing strategy, the end user. The consumer is the person you want to interact with, and the person you’ll eventually attempt to make a sale with – so ensure your content is not only consumer friendly, but gives them a reason to interact with you.
2020 is definitely an important year for Social Media, and the new emerging trends are important to keep your eyes on. Whatever you have planned for your brand in the new decade, ensure that your Social Strategy has room for these trends and anymore that are still to come.
We understand Social Media is difficult to manage, and having a dedicated team member keeping it up to date and consistent can be a struggle. We’ve got you covered.