You may have heard the phrase “first impressions count,” this is also true for website design. Studies have shown that 94% of users judge their first impression of a website based purely off its design alone. It takes a short amount of time for a user to decide what they think about a website, so a professional design is integral for reducing bounce rate and improving the consumer’s journey.
A website is the backbone of your online presence and, in turn, your entire digital marketing strategy. Not only does a website make it easier for potential consumers to find you online, any content or advertisement that you share online will have the goal of pushing people towards your site. Due to this, it’s important that your site is concise, appealing and responsive. A professionally designed site ensures that your brand and products are conveyed quickly and clearly.
Websites also play an important role in content marketing. Any content you publish, whether it’s blog posts, news or product descriptions, they all need a place to be displayed. A website offers a platform to house any and all content you create in the future. Blog posts, like this one you’re reading right now, are perfect to engage and inform your audience – and without our website, we’d have nowhere to post it.
There are a multitude of platforms out there that offer to build your site quickly and easily, generated by drag and drop themes and leaving you to input the extra information. Though quick, these tools leave your website feeling uninspired and cookie cutter.
Like we mentioned above, your website is a great location to showcase your brand and personality. Your company should always strive for excellence, but the growth and popularity of social media if proof that your company must reflect its ethos and personality. You have a clear idea of what your brand stands for but it’s equally important for your website to convey that.
The ultimate goal of your business is to generate sales. It’s what keeps your business running and improving those sales is the best way to improve the success of your business. A website is a brilliant platform to generate sales and should certainly not be overlooked.
It seems simple, the more people that see your products increases the likelihood of someone buying. Alongside a well designed site and effective SEO, this could ensure your website reaches the right audience, further increasing the chance that someone is going to purchase your products and services.
A website also offers a space to help nudge consumers in the direction of purchasing a product or service. Whether that’s an informative video, news posts outlining services in-depth or conveying the extra information that couldn’t be displayed in the original sales message.
So what are the major things to consider when creating your website?
With new devices always changing, and more and more consumers using their mobile devices to view sites, mobile optimisation is now a necessity.
A major advantage is the benefits to SEO. Your Google ranking is affected by people using your site. A poorly optimised mobile site will turn people off, and in turn, lower your rankings.
A mobile website also builds credibility with your audience. A website that can be accessed anywhere by anyone increases your customer satisfaction. Mobile Optimisation is nothing but a positive for your site and is integral for a professional online presence.
There’s a lot to digest when it comes to creating a responsive website. If you don’t have the tools in-house to build one, it’s integral that you take on the help you need. Our Web Design service ensures a professional end product that’s sure to be responsive, well designed and still conveys your brand’s ethos. More on that here.