The Uses and Importance of an SSL Certificate on your Website

If you own a website in 2020, the simple fact of the matter is that you need an SSL Certificate. It’s no longer an option but a necessity.

What is an SSL Certificate?

In technical terms, an SSL Certificate binds a cryptographic key to an organisation’s details. The key activates the padlock and the https protocol which allows a secure connection from your site to the browser.

Typically, the certificate secures connections for credit card transactions, data transfer and logins, and is becoming the norm for browsing Social Media.

In layman’s terms, an SSL Certificate is integral for building trust with your customers and ensuring people are browsing your site securely. Any website with a payment gateway should ensure their connection is secure.

SEO / Search Ranking

It should be no surprise that an SSL Certificate helps with your Search Engine Optimisation. It’s been over half a decade since Google changed their algorithm to favour websites that are https secure. If you’re aiming for that first page spot on Google, an SSL Certificate is paramount.

Data Protection

Think of a https connection as a padlock with you, the site owner, having the only key. SSL encrypts every piece of data, meaning that it can only be viewed by you or the intended recipient. SSL encryptions protect you from hackers and skimmers, ensuring the only people who can view the secure data on your site are you and the intended clients. If your website includes sensitive information, it’s integral that you’re secured with an SSL.

PCI/DSS Requirements

For any sort of online payment made through your website, the site must be PCI compliant. One of the requirements for becoming PCI compliant is having an SSL Certificate installed on your site – so whether you want to or not, if you’re selling something via your site it’s imperative you have it secured.

Affirming your Identity

An SSL Certificate also provides authentication for a website. Part of the process for installing an SSL on your website is the authentication process, in which you go through a validation progress set by an independent third party called the Certificate Authority (CA). The CA then verifies your identity. Once it has been proven your website gains trust indicators that vouchers for your integrity.

Consider it like a verified account on Social Media, the little blue tick indicates that someone is who they say they are. Only instead of the little blue tick it’s your website that verifies you. This is to ensure that no one can create a site pretending to be you.

Customer Trust

SSL Certificates main goal, other than keeping your site and data secure, is building trust with your consumers. There are copious amounts of adverts out there regarding the padlock on websites. It’s becoming more common knowledge that a website without a secure connection can potentially be dangerous, and consumers are less likely to buy from or browse sites that don’t have an SSL.


In the current age of websites an SSL Certificate is integral for a number of reasons. If you want to ensure your website is:

  • Secure
  • Trustworthy
  • Optimised for Google
  • Authorised
  • PCI Compliant

Then an SSL Certificate is integral. They’re one of the most important tools for your website, and you should always ensure that your site is secured.

Contact our team today for your free digital consultation.

A few quick questions and a scan of your brands online profile, then our digital strategy experts will combine their findings and send you a recommended plan of action to hit your business goals online.

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