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The Importance of Website Maintenance

Website maintenance is simply ensuring your business’ website is performing to its greatest ability, and is optimised perfectly for your target audience. A poorly maintained website can be doing more harm to your business than good. 

 

The majority of business owners understand the importance of having a website. Yet they often overlook the importance of maintaining their website. Too often, business owners simply create a site, and fail to analyse it ever again. If a website isn’t properly maintained, chances are you’re losing valuable clients or customers. And that is going to have a huge impact on your business.

User Experience

Your website is a public reflection of your brand. It will often be the first impression a potential new client has of your business. As an extension of your business, it’s important that your website provides the best possible user experience.

 

A poorly functioning website is a major problem for your brand, as well as your clients and customers. Without optimal performance, users are much more likely to abandon your site and move on to a competitors. When major technology updates occur it can have a significant impact on how your business’ website performs. And poor performance results in poor user experience, which can lead to a decline in your retention rate.  A website maintenance plan protects your site from such damages and ensures optimal user experience.

Security

Security is a huge aspect of why website maintenance is crucial. No matter if your business’ website is on WordPress or another platform, it will contain thousands of lines of code. Online hackers often discover vulnerabilities in code and will attempt to take advantage of this. They will troll the Internet for sites that might be suitable candidates to be exploited.

 

You can help prevent this by keeping your web hosting server’s software, and your website’s software, updated with the latest patches and security releases. You can’t be 100% protected against viruses or hackers, but you can be in a greater position to deal with it quickly and effectively. all you need is regular maintenance.

Boosting SEO Rankings

Search engines favour sites that are fast, error free and well maintained. So, every time your website is updated, you are assisting search engines in ranking your site higher. Some of these updates include; optimising your website to be user-friendly on all devices, consistently updating your content with the latest information, or ensuring your website always has the most up-to-date security measures.

 

All of these fall under the umbrella of website maintenance, therefore maintaining your website is beneficial for your websites SEO ranking. This will ultimately drive more website traffic.

In Conclusion...

Keeping your website properly maintained and updated is more important than you think. Regular website maintenance makes sure that your site attracts and expands your client base. It also helps improve customer satisfaction of your current audience. This in turn can increase conversions and your business’ retention rate.

 

Looking for an agency to monitor all of your website updates and guarantee to always keep your website running at optimal performance?

 

Get in touch today or book a consultation call with our Director James

Contact our team today for your free digital consultation.

A few quick questions and a scan of your brands online profile, then our digital strategy experts will combine their findings and send you a recommended plan of action to hit your business goals online.

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