Why are online reviews so important for your business?

It’s now impossible to imagine shopping without online reviews and recommendations. No matter the industry, reviews play a crucial role in the buying process. It’s no secret that most consumers research products and services before turning from prospect to customer. What they most want to hear about are experiences other people have had with a company.


So let us talk through how reviews can positively impact your company.

Better Understanding of Your Customers

By taking the time to read the reviews left by your customers, you are able to understand overall customer satisfaction, as well as the areas within which you are lacking. They can provide your business with feedback regarding what your customers truly want. By using this information as input, you will be able to improve customer service by quickly and efficiently resolving the issues that your consumers face, thereby creating a positive experience for the consumer and ensuring you are meeting their needs.

Builds Social Proof

Much like we would ask friends and family for recommendations, review sites allow us to do this online with just some clicks. We are all social creatures and we are interested in knowing what others say before we make our buying decisions. An abundance of online reviews builds a portfolio of social proof that could be the difference between a prospect converting or not. Maybe you have a potential customer who’s on the fence about making a purchase. Reviews can serve as that final nudge that convinces a customer to convert.

Improves Search Engine Ranking

Reviews appear to be the most prominent ranking factor in local search. Helping businesses to rank well, even if they have low quality link profiles. Online reviews are factored into Google search results which help to drive your appearance in the search listing. Reviews help you get noticed locally, too. When you look up a local business on Google Maps, a review will appear alongside the Google My Business information. In fact, the 5-star rating is the first piece of information that appears under the name of a company.

Create Customer Loyalty

Consumers that take the time out of their day to leave an online review for your business are far more likely to feel a certain loyalty to you and return. One of the biggest challenges for businesses is to actively encourage customers to leave reviews, so in order to collect reviews, you could share customer experiences via social media, have a feedback button integrated into your website and even send an email request after their purchase.  This work will persuade your consumers that they have a voice and it matters – through the act of leaving a review and establishing a relationship with your business.

In Conclusion...

At the end of the day, you cannot avoid the fact that online reviews will either make or break your business. The way you market your brand is important, but having people talk about you is a great way to enhance your message.


By encouraging positive conversations about your brand, you can quickly and clearly improve your marketing efforts.

Contact our team today for your free digital consultation.

A few quick questions and a scan of your brands online profile, then our digital strategy experts will combine their findings and send you a recommended plan of action to hit your business goals online.

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